Customer Analytics,Retail Analytics

by admin on September 13, 2011

Customer Analytics,Retail Analytics

Dexterity assists Marketing, Sales and Customer management functions with Information and solutions that helps them increase effectiveness in marketing, sales, profits and metrics.

Dexterity is chosen by several Fortune 500 organizations for helping them in solving high impact business problems for their demand side business processes viz Marketing, Sales and Customer management.

From point solutions to holistic CMI partnership, Dexterity has varied levels of engagements in the following areas:


Pricing, Optimisation, Marketing mix, Forecasting, Key drivers, Decision analysis.

Our expertise lies in applying advanced analytics using statistical and stochastic models to solve high impact business problems in the demand side business processes – Marketing, Sales and customer management.

Whether you need point solutions for Market mix modelling, Response prediction, Pricing optimization, Category/Brand forecasting, Campaign analytics, Key driver and Decision path analysis, OR you need a partner for your analytics operations, Dexterity delivers phenomenal value proposition.


Brand tracking, NPS, Media effectiveness, Buying behavior.

The biggest challenge in generating actionable insights lies in

*  Stitching requisite data together meaningfully

*  Data cleanup and validation

*  Creating an insightful dashboard of reports that support business decision making.

*  AND managing and distributing them effectively amongst stakeholders.

Our Insights delivery service is about doing the above tasks for your Marketing and Customer Insights function systematically, reliably and cost effectively.

Market Research Operations:

Surveys for Awareness, Usage, Ad effectiveness, Conjoint, Satisfaction.

Our MRO services span across a multitude of surveys and industries.We provide full Service Market Research operations support, catering to the entire Research life-cycle including Survey programming, hosting, panel management, Data Processing and Reporting.

Our MRO offerings include Data Collection, Data Processing & Analysis and Reporting services. It provides end-to-end data collection services, Dexterity offers online Survey Programming, Survey Hosting & Administration and Panel / sample management services to clients along with secondary data collection.

Data management:

Datawarehousing, BI solutions, Dashboards, KPI scorecards.

Generating marketing and customer insights deals with data in variegated forms, types and sources. The process of Insights generation becomes cumbersome due to challenges in Process & Information Integration and domain expertise required.

Our DM practice deals with developing and maintaining an analytical data environment, providing for data collection, information integration and creating insights generation platforms

For analytics and modeling to perform well, as well as to derive meaningful insights, the data environment should be clean. Our Data Management services provides the environment for marketing and customer data management, analytics and insights generation.

For more details, please visit,

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